Train Kit began with an idea for a digital train set that behaves like the real thing. Every other train app split building and playing into separate modes, we wanted trains that ran around the tracks as you laid them down.
Designed for six-to-eight year olds, Train Kit lets you snap together track pieces, place your buildings and trees, then jump straight into the driver's seat and explore the world you have created.
Launched in 2016 it was heavily featured by Apple, and was awarded an Apple Design Award. Train Kit climbed to number one in the Kids category in the US and China. It grew into a full suite of connected apps earning around £0.5m in revenue and 4,500+ five-star ratings.
What we did
- Design
- Development
- Art direction
- In-house